Travel & Hospitality Case Study

Ads showing over 70% of the time with a daily budget of $12 and show over 80% of the time in the first 3 ad positions!

16.8 %

Click Through Rate on Mobile Devices
(national average 5.36% – Word Stream)

21.3 %

Click Through Rate on Mobile Devices

$1.00

Average Cost Per Click!

TESTIMONIAL FROM THE CLIENT:

“An outstanding studio that helps us with our marketing. They are very knowledgeable and very patient and persistent in encouraging our social media marketing efforts”

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Customer Profile

This customer is a small, privately held, luxury boutique hotel located in an upscale historic town. It is
well situated 1 hour east of Atlanta GA with convenient Interstate access with multiple lower-cost competitors.

Marketing Strategy

This type of business does not have the advertising budget to compete with larger hospitality properties.
The objective is to pursue a niche market for lodging searches related to the historic town area in a
limited geographic area.

Results

The following screen shots are for April 2021 and the performance for this advertising campaign is
comparable on a monthly basis. In Summary

The CTR is excellent at over 16%.
The Avg CPC is very reasonable at approximately $1 per click.
The keywords generating clicks are highly relative.
The ads show over 70% of the time with a daily budget of $12 and show over 80% of the time in the first 3 ad positions.
The mobile click-to-calls are over 10% of the total clicks.